Communicate plastic reduction initiatives
Three key things your communications should set out to do:
Particularly with current health concerns, it’s vital to show that your business is taking health risks seriously and putting in place all necessary safety measures whilst reducing unnecessary single-use plastic.
2. Lead by example
Customers will want to feel they can believe what you are telling them and trust your brand. This means practicing what you preach and leading by example.
3. Show you care
Customers appreciate companies that share their values. So make sure they are aware of your concern for the wellbeing of both people and the environment of our beautiful island.