The 5 principles

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Keep it simple
Customers need to clearly understand what you are trying to convey.
Stay positive
Focus on the benefits of the changes you are making.
Be reasonable
Asking people to change behaviour and expectations can be a challenge. Try to do it in a way that it makes them and others feel like they are part of the solution.
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Choose a good location
Think about the location of your messaging. Make sure your communications are suitably placed to inform customers when they are making decisions.
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Be consistent​
Make sure all your company communications give a consistent message to avoid confusion.
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