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Module 4: Communicating plastic reduction to customers Communicate plastic reduction initiatives The 5 principles
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PAPIAMENTU

The 5 principles

Scroll through the slides to see the principles

1
Keep it simple
Customers need to clearly understand what you are trying to convey.
2
Stay positive
Focus on the benefits of the changes you are making.
3
Be reasonable
Asking people to change behaviour and expectations can be a challenge. Try to do it in a way that it makes them and others feel like they are part of the solution.
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4
Choose a good location
Think about the location of your messaging. Make sure your communications are suitably placed to inform customers when they are making decisions.
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5
Be consistent​
Make sure all your company communications give a consistent message to avoid confusion.
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Beyond Plastics is an initiative of the World Wide Fund for Nature in the Netherlands to support the reduction of single use plastics on Bonaire.

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